ASOS Headquarters

Bold Joinery for a Dynamic Brand

Sector: Commercial

Location: Camden, London

Focus: Joinery Services / Contemporary Wood

ASOS Headquarters, London

Commercial Interior Fit-Out | Reclaimed Timber, Joinery & Feature Staircase | Completed 2015

In 2015, we were commissioned to deliver a bespoke interior package for the ASOS Headquarters in London, reflecting the company’s bold brand identity and creative energy. This dynamic workspace was designed to foster a more connected, collaborative environment, and our role was to supply and install a range of reclaimed materials across floors, walls, and joinery.

At the heart of the project was a striking three-storey staircase, fabricated from reclaimed timber and paired with street-style artwork. More than just a functional element, the staircase became a central feature of the HQ, encouraging interaction between floors and serving as a visual anchor that embodied ASOS’s youthful, fashion-forward culture.

The flooring throughout the space featured light reclaimed wood with warm undertones, offering a neutral but characterful base that complemented vibrant interior accents—such as green seating and bold red graffiti-style installations. This made the space feel adaptable, energetic, and unmistakably on-brand.

We also created a feature wall in one of the cosy breakout zones, constructed from a mix of dark and light reclaimed timber. This added depth, warmth, and a tactile contrast within the open office environment—perfect for relaxed, informal meetings or moments of quiet focus.

Project Highlights:

– Three-storey reclaimed timber staircase as a central architectural feature

– Integration of street-style artwork to reflect brand culture

– Light reclaimed wood flooring with warm undertones

– Mixed reclaimed timber feature wall in breakout seating area

– Full scope: floors, walls, and joinery using sustainably sourced materials

– Designed to enhance collaboration and reflect ASOS’s vibrant identity

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