OFFICE NUMBER
+44 (0) 1245 362826ASOS Headquarters
Bold Joinery for a Dynamic Brand
Sector: Commercial
Location: Camden, London
Focus: Joinery Services / Contemporary Wood
ASOS Headquarters, London
Commercial Interior Fit-Out | Reclaimed Timber, Joinery & Feature Staircase | Completed 2015
In 2015, we were commissioned to deliver a bespoke interior package for the ASOS Headquarters in London, reflecting the company’s bold brand identity and creative energy. This dynamic workspace was designed to foster a more connected, collaborative environment, and our role was to supply and install a range of reclaimed materials across floors, walls, and joinery.
At the heart of the project was a striking three-storey staircase, fabricated from reclaimed timber and paired with street-style artwork. More than just a functional element, the staircase became a central feature of the HQ, encouraging interaction between floors and serving as a visual anchor that embodied ASOS’s youthful, fashion-forward culture.
The flooring throughout the space featured light reclaimed wood with warm undertones, offering a neutral but characterful base that complemented vibrant interior accents—such as green seating and bold red graffiti-style installations. This made the space feel adaptable, energetic, and unmistakably on-brand.
We also created a feature wall in one of the cosy breakout zones, constructed from a mix of dark and light reclaimed timber. This added depth, warmth, and a tactile contrast within the open office environment—perfect for relaxed, informal meetings or moments of quiet focus.
Project Highlights:
– Three-storey reclaimed timber staircase as a central architectural feature
– Integration of street-style artwork to reflect brand culture
– Light reclaimed wood flooring with warm undertones
– Mixed reclaimed timber feature wall in breakout seating area
– Full scope: floors, walls, and joinery using sustainably sourced materials
– Designed to enhance collaboration and reflect ASOS’s vibrant identity
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